News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Read and Reflect

Five Improv Techniques for the Creative Process

 

“Yes, and.” It’s a phrase repeated constantly by improv teachers. The “yes, and” philosophy is a simple concept that has governed improv practice for years. A similar practice has installed itself in the Real Art community over the years. In this post, we look five ways improv makes its way into our creative process.

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Read and Reflect

5 Ways to Increase Customer Value Through Emotions

Increase Customer ValueIt’s no secret that connecting with customers on an emotional level increases customer value. The question becomes, how to do this. We look at five ways you can evoke emotions and build deeper connections with your customers.

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Read and Reflect

6 Paths to Better Marketing

better marketing path real art blog frederick

The role of marketers today is constantly shifting into broader and more demanding territories. Maintaining excellence without giving in to reactionary decisions and stale conventions can be challenging. So, I’ve outlined six paths to better marketing that will optimize your efforts so that your energy can be applied where it matters most.

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Awards

2017 Hermes Awards

Real Art was awarded ten Hermes heads, a Judge’s Award, and a Best of Show Award at the 2017 American Advertising Federation-Dayton Hermes competition. Take a look at our winners.

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Read and Reflect

Yes Is More

Last week I dug into Netflix’s excellent new documentary series “Abstract”. Each of the show’s eight episodes profiles a creative who is making an impact through design.

One of the ideas that stuck with me the most was the manifesto for Danish architect Bjarke Ingles, founder of BIG (Bjarke Ingles Group). His credo, “yes is more,” challenges the choices put before architects—and anyone in a creative field. By defying tradition and the assumption that you must choose one thing over another, he finds ways to say yes to both and have a better outcome as a result.

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