News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Real Art

Fearlessly Embracing Insanity

“The fearless are driven by impressive amounts of confidence and the certainty that absolutely anything is possible.” – Real Art Manifesto

Over the past several months, Real Arters have continued to Dream Big and Be Curious, putting it all on display for the world to see, literally. We recently unveiled our next window installation at our Dayton offices showcasing the third of the 12 Absolutes: Be Fearless.

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Announcements

SAA externs take on Real Art

Real Art welcomes this badass trio of externs as the newest additions to our team. These externs are working out of Real Art’s Dayton headquarters. They are currently second year students at the School of Advertising Art and are excited to graduate in June. Thrilled to be in our creative environment and looking forward to growing as much as possible while they are here, these externs are ready to create something extraordinary.

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Read and Reflect

Considering Augmented Reality? Answer these 3 questions first.

There is a lot of buzz around Augmented Reality (AR) and Virtual Reality (VR) as tools for a marketing arsenal. This article focuses on AR and how to use the technology to increase value. Before we get into that, here is a brief overview on AR and VR and the differences between the two.

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Read and Reflect

Five Improv Techniques for the Creative Process

 

“Yes, and.” It’s a phrase repeated constantly by improv teachers. The “yes, and” philosophy is a simple concept that has governed improv practice for years. A similar practice has installed itself in the Real Art community over the years. In this post, we look five ways improv makes its way into our creative process.

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Read and Reflect

5 Ways to Increase Customer Value Through Emotions

Increase Customer ValueIt’s no secret that connecting with customers on an emotional level increases customer value. The question becomes, how to do this. We look at five ways you can evoke emotions and build deeper connections with your customers.

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