News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Case Study

The Difference Design Makes

Sylvan5

In our recent case study of Sylvan Learning’s new online presence, we talked about accommodating the company’s franchise owners with microsites tailored for each location. This work also included optimizing the site’s structure for search engines. The microsites launched a little over a month ago, and the changes are already paying off.

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Case Study

An Ambitious Online Presence

Sylvan1When Sylvan Learning first approached us, their website was more than a decade old, their back-end system was a tangle of tacked-on programs, and the company’s overall marketing messages had become inconsistent and unfocused over the years. Sylvan, the country’s largest independent tutoring organization, needed a comprehensive design overhaul that went well beyond refreshing their user interface.

We dug right in, putting the brand focus on students, streamlining back-end processes for Sylvan’s 600 franchise owners, and improving the company’s use of online data. Today, Sylvan Learning’s new national website and redesigned brand make it easier than ever for the company to reach the parents and students they aim to serve.

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Case Study

Where Innovation Takes Flight

Launch1

Each year, the Air Force Research Lab (AFRL) partners with hundreds of small businesses in order to amplify innovation and quickly develop new, game-changing technologies. These talented engineers and researchers might spend years exploring and improving complex creations, but spreading the word about their accomplishments is another matter entirely.

AFRL asked us to help their collaborators tell the stories of their technologies. We launched into action, making a site that brings innovation tales into a whole new stratosphere.

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Case Study

Globe-Spanning Style

TG_logo

When TradeGlobal approached us to create their new website and brand, they hadn’t even settled on a company name. The eCommerce business had recently weathered a shake-up at their European parent company and were poised to strike out on their own. With hundreds of employees and an impressive range of services from photography to web development to handling international tax codes and logistics, TradeGlobal needed a full-service solution for telling their story online.

The company’s public presence is primarily digital, but their old website only told half the tale. Outdated and drab, the old site had a generic, corporate look that was at odds with the understated opulence of TradeGlobal’s clients: luxury fashion brands including Tory Burch, Brooks Brothers, and Calvin Klein. Being the digitally-savvy company they are, TradeGlobal knew that before Real Art could build them a stellar site, we needed to work together to utterly redefine their brand.

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Personal Project

Making a Fancy Fascinator

For the past three months, I’ve been competing as a finalist in the Adafruit and Element 14 Hats Off Challenge. My submission is a “Jaunty Fascinator” that uses an accelerometer as an input to control four NeoPixel LEDs. Over serval weeks, I brushed-up my soldering skills, learned how to code in the Arduino IDE, and crafted a hat that gets brighter and changes color the more I move. I’m pretty pleased with the result and thought I’d just share my final video (above) and a few images from my process (below)…

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