Case Study

Exhibiting at CES 2016

How do you introduce the next evolution of an innovative company at the most important tech event in the world? Create a booth experience so exciting and memorable it will shake visitors up. Literally.

If you were following the CES buzz, you’re sure to have read about Krush, the tech company that took the show by storm. Their mission: creating experiences that connect people through software and products spanning physical and virtual worlds. Krush approached Real Art to design a CES booth experience that would stop people in their tracks. We accepted the challenge.

The Space
Press poured into the CES booth, fully concepted and designed by Real Art for Krush, which was huge, spanning 50’ x 60’. The entire ceiling flashed custom video content highlighting Krush products, drawing in passersby with bursts of color and graphics that danced to captivating music.

Visitors stopped by to try the high-striker and check out the Flip Clocks, custom-crafted items combining the retro appeal of electro-magnetic flip dots with modern, smart home technology—an awesome embodiment of the brand’s irresistible mashups.

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The Main Attraction
Of course, center stage was Moveo from Krush, the first free rotation VR simulator built to enhance the Oculus experience. Crowds stood by to watch visitors step up and strap into the pod as they spun and zipped through a virtual outer space game. The chair rotated on 3 independent axis while players controlled the motion, navigating through a fantastic physical/virtual collision.

Combining Krush’s past, present, and future, the booth highlighted their full portfolio of products on interactive video towers outfitted with motion sensors to play content as visitors approached. Guests stepped up to learn more about ooVoo—the world’s highest quality video chat app, Intelligent Video®—the platform that enables real-time read and respond, Flinch—the first expression recognition staring contest, HeyStax—the all new emotionally intelligent social discovery game, and Emotit—the video app that lets you jump to the excitement based on viewers’ emotional reactions.

The Crowd
The booth was a huge hit featured in Exhibitor Magazine’s “Best of CES” and receiving coverage by WIRED, Business InsiderEngadget, and Trend Hunter. Highlighted in CNET’s tour of CES, the experience raked in shout-outs across social media from publications like DwellDesign Milk, and the Discovery Channel. As people lined up 10-deep to check out the VR game and watch players trying out the simulator, Krush welcomed visitors and press to talk about the next generation of connected experiences.

From video chat, to intelligent video backed by emotion analytics, to embracing the possibilities of virtual reality, visitors at CES were introduced to the next phase of a company changing the face of video communication.

At Real Art we are always on the lookout for the next challenge that will lead to something never before seen. Check out past projects or get in touch to see how we might partner with you to build new kinds of wonder.

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