It’s Play Time


Play is a powerful thing. It fires up the imagination, forms cognitive connections, and it’s a chance to let go and just have fun.

When Sears needed a rallying cry for their new Toy Shop, Real Art saw the opportunity to build on their reputation for expertise and quality in a new way: Sears could lead the industry as the advocates of play. We laid out a mantra for the initiative – play more.

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Going for Gold

In 2012, Real Art took skateboarding fans on a global treasure hunt, hosted a BA online robotic battle and spotlighted a sporting tradition from center court. That’s a good year in our book…and the American Advertising Federation (AAF) agreed with us.

Real Art Dayton stepped out this past weekend for the annual AAF ADDY awards, at which the highest honor you can receive is the Gold ADDY – a sculpted Hermes head, curly hair and all. Real Art had 22 pieces in 15 categories in the show. At the end of the night, we walked away with 6 Gold Addys, a Judges’ Award, and Best of Show. You can check out the work below.

Of course none of this would have been possible without our awesome clients who inspire us to create these groundbreaking projects. Thank you!

Best of Show:
Alien Workshop 2012 Apocalypse Series Video

2012 Apocalypse Series by Alien Workshop and Real Art from Real Art on Vimeo.

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Real Art Brings Home Six Gold ADDYs

The Hermes Awards were this past weekend and, as always, AAF Dayton and Dayton Creative Syndicate put on a fantastic show. There was some great design and interactive, and we were honored to be included in all the wonderful work that’s happening here in Dayton.

From the traditional print ads and brochures to the not-so-traditional custom-painted mixers, Real Art was recognized with 6 gold awards, 11 silver awards, 13 bronze awards, 2 judges awards and the “best of show” award.

Winning projects:
Hobart Celebrity Mixers—Gold Addy and Best of Show
Sears Holding Company Fab 15 Videos —Gold Addy and Judge’s Award
Miami Valley Hunt & Polo Club—Gold Addy and Judge’s Award
Cincinnati Children’s 2011 Annual Report—Gold Addy
• Premier Health Partner Ad Series—Gold Addy
Myrian Capital Wall—Gold Addy

We pumped up the jams and ended the night with a marathon dance party. While we were celebrating, we let the Ro-Bros out of their underground lair for one last go-round.

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Huge in 2012

We have a little bit of huge news to share: The Santa Claw—the ginormous claw game we built for everyone to play on the web—was just listed in the 2012 Guinness World Records Gamer’s Edition as the Largest Claw Machine (Ever). 

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