News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Real Art March Madness

March Madness, Real Art Design Group Style

March Madness Real Art

You know the routine: You fill out your NCAA Men’s Basketball Tournament bracket with high hopes. Even though you only watch college basketball in March, you’re still foolishly optimistic that your bracket will be “the one.” You’re not unreasonable enough to think you’ll beat the one in 9.2 quintillion odds to fill out a perfect bracket, but maybe you can win your office pool.

Inevitably, Cinderella breaks the glass slipper and your pick to cut down the nets loses in the first round. Your bracket is officially busted. Again. Even if you do manage to stay in the race until the end, you’re defeated by your co-worker who let her 2 year-old pick her bracket based mainly on mascots.

So we decided to change the game entirely by making our own bracket. Rather than predicting the winners, we voted for them. Our bracket was comprised of 68 of Real Art’s best logos over our more than 30 years design experience.

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See and Spin

See and Spin #2: 3 Things to Read, 3 Things to Hear

Stuck in the office on Good Friday? We’ve got you covered on this week’s See and Spin. Here are 3 things to read and 3 things to listen to:

Legalize It All: How to Win the War on Drugs (Dan Baum / Harper’s Magzine)

see and spin

Dan Baum’s cover story for Harper’s Magazine lays out a comprehensive argument for full stop drug legalization in America and how experiments with legalization have fared across the world. The piece begins with a stunning quote by John Ehrlichman, a former aide to President Richard Nixon, that made significant waves in the news this week.

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Case Study

The War of Currents — Tesla vs. Edison: Building the Game That Hertz

At Real Art, many of the most innovative projects are born from the simple question of “what if?” In the case of “The War of Currents: Tesla vs. Edison,” the debate was born from a love of retro gaming and how we could put a shocking twist on the classic arcade cabinet. The answer was building a game that hertz, a Street Fighter styled beat-em-up centered around the War of Currents, the pioneering battle at the dawn of electricity between Nikola Tesla and Thomas Edison. Lose the in-game fight and you’ll be shocked with a zap of electric current as it rumbles through the custom joysticks.

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Dropping Knowledge

On Twitter’s 10th Birthday, 10 of the Platform’s Most Significant Tweets

twitter 10

Ten years ago today, attention spans and productivity began an irreversible nosedive. Translation: ten years ago today, Twitter was given to the world.

The microblogging platform services 300 million users, with its 140 character bursts of thought offering a unique blend of brevity and speed. In a world where information is instantaneous, Twitter remains the most instant. Though some are clueless as to its functionality or intimidated by its steep learning curve, those who truly know Twitter are the power users, with thumbs sprained from endless refreshing.

Despite all of its success, the future of Twitter has seemed clouded with switches at CEO and stumbling stock value on Wall Street. Still, the place of Twitter in popular culture is not up for dispute.

On Twitter’s 10th birthday, here are 10 of the tweets that helped make Twitter what is today…for better or worse.

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