News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Awards

2019 Hermes Awards

The Real Art team took home 6 heads (gold) this past weekend at the annual Hermes Awards hosted by the American Advertising Federation–Dayton. We also took home 11 silver, 11 bronze, 1 Judge’s Choice Award, and Best in Show.

Best in Show
Converse–Shoe Palace 25th Anniversary Activation

Converse–Shoe Palace 25th Anniversary Activation

Judge’s Choice Award
Royal Enfield–Twins Global Launch

Royal Enfield–Royal Enfield Tech Room Install

Gold
Converse–Shoe Palace 25th Anniversary Influencer Kits
Converse–Shoe Palace 25th Anniversary Activation
Springs Window Fashions LLC–Graber Website
The Modern College of Design–The Modern Reveal Video
Thermos LLC–Thermos Website
Thermos LLC–”At the Center” Brand Video

Converse–Shoe Palace 25th Anniversary Influencer Kits

Silver
Ali Industries Inc.–Zip Logo
Ali Industries–Gator Apparel
Bonbright Distributors–Allegheny Beverage Company Logo
Charles Koch Institute–CKI Transformation Changes
ITW Food Equipment Group–Hobart 2018 Pizza Mixer
Levinson Brothers–Boy Band Title Sequence
Lowe’s Home Improvement–Lowe’s Tool Crush Episode 1
Royal Enfield–Royal Enfield Tech Room Install
Royal Enfield–Twins Global Launch
Springs Window Fashions LLC–Mecho Systems Website
Yellow Springs Brewery–Wobbly Wheel Bike

Ali Industries Inc.–Zip Logo
Ali Industries–Gator Apparel
Bonbright Distributors–Allegheny Beverage Company Logo
Charles Koch Institute–CKI Transformation Changes
Yellow Springs Brewery–Wobbly Wheel Bike

Bronze
Axalta Coating Systems–Axalta Global Innovation Center
Honeywell Intelligrated–Honeywell Intelligrated EBC
Premier Health Partners–MyChart Motion Graphic Video
Real Art–Modern Muses Campaign
Real Art–R-gyle Socks
Real Art–The Modern Behinds the Scenes
Serta Inc.–Serta Giant Bed Activation
The Modern College of Design–The Modern Website
The Modern College of Design–The Modern Logo
The Modern College of Design–The Modern Print Manifesto
Thermos LLC–”Back to School” Video

Honeywell Intelligrated–Honeywell Intelligrated
Real Art–Modern Muses
Real Art–R-gyle Socks
Serta Inc.–Serta Giant Bed Activation
The Modern College of Design–The Modern Logo
The Modern College of Design–The Modern Print Manifesto

You can view a full list of this year’s awards here.

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Company Color

’Tis the Season to Build Wonder

Twinkling lights, busy sketch books, frosty days, and late nights, it’s finally our favorite time of year, gift giving season! From our own Real Art holiday party to brainstorming something unique to make our friends and clients, the true Real Art spirit comes to life. Our makers love to build wonder and share it with all our favorite people.

Through the years we have delivered everything from hand-designed cards created individually for our clients, to the biggest claw machine ever brimming with Santa’s leftovers.

Holiday Notes – 2009
The Santa Claw – 2011

We handmade puppets for visitors to our New Year New You website, where clients turned themselves into puppets and we sewed and shipped them from our shop. Our elves have also created and built Grobots—recycled lifeforms on a mission—that were auctioned off to raise money for a few of our charitable interests.

Crystal Dennis in puppet form. New Year, New You – 2007 
Grobots – 2008

Here are a few more of our favorite holiday blasts from the past.

Ro-Bros – 2012
Be Moved – 2006
Clocks – 2003
Phot04 – 2004

It’s pretty impossible to top claws, puppets, and robots, but this year our makers really want to knock our clients’ socks off, argyle socks that is. A lucky crew will receive a shiny envelope in their mailbox filled with custom packaged argyle foot apparel. We hope our clients love their new socks, but we can’t wait to knock them off in 2019.

Argyle – 2018

So, cheers to the makers creating magic the whole year. And from our team to yours, we hope you have a wonderful holiday season and a happy new year.

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Company Color

Having Some Damn Fun

We’re back in the swing of things with our series of Real Art window displays inspired by the 12 Absolutes. First was Dreamer, followed by CuriousFearless, and Futurist. Which now brings us to the fifth, and probably most joyous Absolute: Play.

As the manifesto goes, “Having fun is core to who we are and what we’re about. The player isn’t afraid to be outrageous.” Bearing this in mind, we set out to make the Play window as fun and over-the-top as possible, while incorporating our trademark affinity for found objects.

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Art

The Modern Muses

Women are powerful. Throughout history they have fought hard to overcome challenging battles. With determination, persistence, and don’t forget beauty, they are works of art who have a lot to bring to the table.

Real Art welcomes Lexi White and Julia Kolb, the new chić and innovative externs, as the newest additions to our team. These artistic gals are working out of Real Art’s Dayton headquarters. They are currently participating in the externship program at the School of Advertising Art, soon to be known as The Modern College of Design, so they found it fitting to name this project the Modern Muses. These soon to be grads are honored to be a part of our creative environment and are looking forward to growing while they are here; it’s time to get experimental and resourceful.

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Company Color

Calling All Digerati

Psst… Can you hear me? It’s me… the future. Ready to whisper “what’s next” in your ear…

The fourth window installment of our 12 Absolutes  is the Futurist.

Futurists are the technologically elite. The oracles obsessed with discovering new and better ways to build. These visionaries can change the world. They are highly idealistic with eyes wide open.

We took the eye idea highly conceptual. Four figures stand in line, looking for what’s next. The last figure is enlightened by a beam of future-vision-goodness. The suitcases are packed—ready to step aboard the future train to next-land.

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