Introducing our 3 new externs from The Modern College of Design who came to play with us for their last month of school. Seth, Abby, and Andrea are well suited for a few Real Art and Proto BuildBar projects we have up our sleeve.
Celebrating 150 years
In honor of the franchise’s 150th anniversary, the Cincinnati Reds remodeled their Hall of Fame museum. As the only team in the MLB to have a museum attached to the stadium, we took this opportunity to bring history to life through interactive digital experiences. We created memorable digital exhibits that engage the senses and intrigue crowds of any age.
The physical collection of every Reds baseball card in history (over 7,000 baseball cards) makes up it’s own corner of the museum. The Digital Baseball Card Archive is installed beside the collection, allowing Reds fans to quickly browse, sort, and filter the entire collection, or search for a specific card.Read more
Devotion to the Notion
We at Real Art have 12 Absolutes that represent who we are and what we strive to do. They symbolize the ideals that bring us together as well as the extraordinary actions that set us apart.
Each quarter we aim to display one of these absolutes in our front window. This quarter, we focus on the “Tribe” absolute. It represents the endless support and encouragement we get from each other. It makes the impossible things we create possible.
As we worked on our next reveal, we wanted everyone to be a part of it. We requested responses to the question, “What does the word ‘Tribe’ mean to you?”Read more
Real Art teamed up with Dayton Freight to redesign the interior of their corporate headquarters, located just north of the Gem City. Founded in 1981, Dayton Freight is an LTL regional carrier whose fleet includes over 4,500 employees, 3,803 semi trailers, and 56 service centers all over the Midwest.
We focused our attention on their two most utilized spaces: the front lobby with adjoining executive conference room (ECR), and the learning center. The lobby and ECR serve as the hub for client and vendor interaction. Meanwhile, the learning center houses continuing education, on-boarding, and large company gatherings. Our challenge was to design unique spaces according to their function and audience—all unified under the Dayton Freight brand.
The Real Art team took home 6 heads (gold) this past weekend at the annual Hermes Awards hosted by the American Advertising Federation–Dayton. We also took home 11 silver, 11 bronze, 1 Judge’s Choice Award, and Best in Show.Read more