News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Case Study

Shoe Palace 25th Anniversary Activation

Real Art teamed up with Converse to help celebrate Shoe Palace’s 25th Anniversary. To commemorate their first store on Bascom in San Jose, we turned back the clock to their beginning—to the era of old school hip-hop. The majority of our audience was too young to have experienced this era the first time around, so we decided to re-create it and invited our attendees to step into 1993.

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Case Study

Royal Enfield Twins Global Launch

Real Art partnered with Royal Enfield for the global launch of their 650 Twin motorcycles, the Continental GT and the Interceptor. Over 250 journalists from all over the world were invited to Santa Cruz, CA to participate in two days of organized rides on the Pacific Coast Highway and through the Red Wood Basin State Park, plus they could attend numerous informational and technical sessions.

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Case Study

Reds Hall of Fame

Celebrating 150 years
In honor of the franchise’s 150th anniversary, the Cincinnati Reds remodeled their Hall of Fame museum. As the only team in the MLB to have a museum attached to the stadium, we took this opportunity to bring history to life through interactive digital experiences. We created memorable digital exhibits that engage the senses and intrigue crowds of any age.

The physical collection of every Reds baseball card in history (over 7,000 baseball cards) makes up it’s own corner of the museum. The Digital Baseball Card Archive is installed beside the collection, allowing Reds fans to quickly browse, sort, and filter the entire collection, or search for a specific card.

Baseball Card Digital Archive
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Company Color

True to the Crew

Devotion to the Notion
We at Real Art have 12 Absolutes that represent who we are and what we strive to do. They symbolize the ideals that bring us together as well as the extraordinary actions that set us apart.

Each quarter we aim to display one of these absolutes in our front window. This quarter, we focus on the “Tribe” absolute. It represents the endless support and encouragement we get from each other. It makes the impossible things we create possible.

As we worked on our next reveal, we wanted everyone to be a part of it. We requested responses to the question, “What does the word ‘Tribe’ mean to you?”

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