The Real Art team took home 6 heads (gold) this past weekend at the annual Hermes Awards hosted by the American Advertising Federation–Dayton. We also took home 11 silver, 11 bronze, 1 Judge’s Choice Award, and Best in Show.
Best in Show Converse–Shoe Palace 25th Anniversary Activation
Judge’s Choice Award Royal Enfield–Twins Global Launch
Gold Converse–Shoe Palace 25th Anniversary Influencer Kits Converse–Shoe Palace 25th Anniversary Activation Springs Window Fashions LLC–Graber Website The Modern College of Design–The Modern Reveal Video Thermos LLC–Thermos Website Thermos LLC–”At the Center” Brand Video
Silver Ali Industries Inc.–Zip Logo Ali Industries–Gator Apparel Bonbright Distributors–Allegheny Beverage Company Logo Charles Koch Institute–CKI Transformation Changes ITW Food Equipment Group–Hobart 2018 Pizza Mixer Levinson Brothers–Boy Band Title Sequence Lowe’s Home Improvement–Lowe’s Tool Crush Episode 1 Royal Enfield–Royal Enfield Tech Room Install Royal Enfield–Twins Global Launch Springs Window Fashions LLC–Mecho Systems Website Yellow Springs Brewery–Wobbly Wheel Bike
Bronze Axalta Coating Systems–Axalta Global Innovation Center Honeywell Intelligrated–Honeywell Intelligrated EBC Premier Health Partners–MyChart Motion Graphic Video Real Art–Modern Muses Campaign Real Art–R-gyle Socks Real Art–The Modern Behinds the Scenes Serta Inc.–Serta Giant Bed Activation The Modern College of Design–The Modern Website The Modern College of Design–The Modern Logo The Modern College of Design–The Modern Print Manifesto Thermos LLC–”Back to School” Video
You can view a full list of this year’s awards here.
Twinkling lights, busy sketch books, frosty days, and late nights, it’s finally our favorite time of year, gift giving season! From our own Real Art holiday party to brainstorming something unique to make our friends and clients, the true Real Art spirit comes to life. Our makers love to build wonder and share it with all our favorite people.
Through the years we have delivered everything from hand-designed cards created individually for our clients, to the biggest claw machine ever brimming with Santa’s leftovers.
We handmade puppets for visitors to our New Year New You website, where clients turned themselves into puppets and we sewed and shipped them from our shop. Our elves have also created and built Grobots—recycled lifeforms on a mission—that were auctioned off to raise money for a few of our charitable interests.
Here are a few more of our favorite holiday blasts from the past.
It’s pretty impossible to top claws, puppets, and robots, but this year our makers really want to knock our clients’ socks off, argyle socks that is. A lucky crew will receive a shiny envelope in their mailbox filled with custom packaged argyle foot apparel. We hope our clients love their new socks, but we can’t wait to knock them off in 2019.
So, cheers to the makers creating magic the whole year. And from our team to yours, we hope you have a wonderful holiday season and a happy new year.
We’re back in the swing of things with our series of Real Art window displays inspired by the 12 Absolutes. First was Dreamer, followed by Curious, Fearless, and Futurist. Which now brings us to the fifth, and probably most joyous Absolute: Play.
As the manifesto goes, “Having fun is core to who we are and what we’re about. The player isn’t afraid to be outrageous.” Bearing this in mind, we set out to make the Play window as fun and over-the-top as possible, while incorporating our trademark affinity for found objects.
Women are powerful. Throughout history they have fought hard to overcome challenging battles. With determination, persistence, and don’t forget beauty, they are works of art who have a lot to bring to the table.
Real Art welcomes Lexi White and Julia Kolb, the new chić and innovative externs, as the newest additions to our team. These artistic gals are working out of Real Art’s Dayton headquarters. They are currently participating in the externship program at the School of Advertising Art, soon to be known as The Modern College of Design, so they found it fitting to name this project the Modern Muses. These soon to be grads are honored to be a part of our creative environment and are looking forward to growing while they are here; it’s time to get experimental and resourceful.
Psst… Can you hear me? It’s me… the future. Ready to whisper “what’s next” in your ear…
The fourth window installment of our 12 Absolutes is the Futurist.
Futurists are the technologically elite. The oracles obsessed with discovering new and better ways to build. These visionaries can change the world. They are highly idealistic with eyes wide open.
We took the eye idea highly conceptual. Four figures stand in line, looking for what’s next. The last figure is enlightened by a beam of future-vision-goodness. The suitcases are packed—ready to step aboard the future train to next-land.