News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Advertising

Retail’s Not Dead: It’s Evolving

Despite catchy headlines that talk about the Retail Apocalypse, the idea of retail—”selling things directly to customers for their own use”—is not going anywhere.

But it is evolving.

Yes, the type of goods is changing. And yes, the way that these products are delivered is shifting. But more importantly, the way we experience goods before we buy them is changing.

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Advertising

What Makes a Good Ad?

You can’t capture your audience through shouting.

Yet, in many markets, that’s exactly what companies are doing. Faced with low barriers to entry, firms are fending off competitors through cluttered ads and bigger media. They make the fonts larger, colors louder, and fill entire pages boasting about their new product. But a good ad isn’t about font size and product features. Capturing attention demands an intelligent approach.

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Branding

Common Branding Mistakes and How They Miss the Mark

When it comes to refreshing or creating a brand there are a few common pitfalls agencies and businesses fall prey to.

These mistakes are often innocent—no one is intentionally ignoring key aspects of branding. But they are costly and create confusion around your unique value to the market. Here are four branding misconceptions we see all too often and how they miss the mark.

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Announcements

Real Art Welcomes Liz Dickerson

Real Art welcomes Liz Dickerson as the newest addition to our team. She is an Account Executive working out of Real Art’s Dayton headquarters. Liz brings strong communication skills and diligent problem-solving.

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