Despite catchy headlines that talk about the Retail Apocalypse, the idea of retail—”selling things directly to customers for their own use”—is not going anywhere.
But it is evolving.
Yes, the type of goods is changing. And yes, the way that these products are delivered is shifting. But more importantly, the way we experience goods before we buy them is changing.
You can’t capture your audience through shouting.
Yet, in many markets, that’s exactly what companies are doing. Faced with low barriers to entry, firms are fending off competitors through cluttered ads and bigger media. They make the fonts larger, colors louder, and fill entire pages boasting about their new product. But a good ad isn’t about font size and product features. Capturing attention demands an intelligent approach.
When it comes to refreshing or creating a brand there are a few common pitfalls agencies and businesses fall prey to.
These mistakes are often innocent—no one is intentionally ignoring key aspects of branding. But they are costly and create confusion around your unique value to the market. Here are four branding misconceptions we see all too often and how they miss the mark.
Real Art welcomes Liz Dickerson as the newest addition to our team. She is an Account Executive working out of Real Art’s Dayton headquarters. Liz brings strong communication skills and diligent problem-solving.
People can’t do business with you if they can’t find you. But when it comes to an effective SEO strategy many companies are still making costly mistakes. Here a few key errors that hurt your bottom line and how to avoid them.