News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Awards

2018 Hermes Awards

This past weekend, we took home some Hermes hardware from the American Advertising Federation-Dayton. The Real Art team gained a total of 7 Gold, 12 Silver, 13 Bronze, and 2 Judge’s Choice Awards in the following categories.

Judge’s Choice Awards 

  • Five Rivers MetroParks – Champions Campaign
  • Palo Alto Networks – We Believe Wall

Self Promotion 

Elements of Advertising 

  • Krush Technologies – ooVoo Logo (Gold)
  • Lowe’s Home Improvement – Lowe’s Black Friday Product Photos (Silver)
  • One10 Marketing – One10 Logo (Bronze)

Film, Video & Sound 

  • Bonbright Distributors – Bonbright-Building the Tasting Room (Silver)
  • Danis – Portrait of a Building (Silver)
  • GE Aviation – T-901 Video (Silver)
  • Lowe’s Home Improvement – Lowe’s Black Friday DIY Escape Room (Silver)
  • Globe Food Equipment Co. – Globe Foods “More” Movie Trailer (Bronze)
  • LexisNexis – “Open” Mailer Video (Bronze)
  • Premier Health Partners – Volume to Value (Bronze)
  • Premier Health Partners – Virtual Visit (Bronze)

Online/Interactive 

  • Winsupply – Libby’s Virtual Showroom (Gold)
  • Ali Industries, Inc. – Finish First Website (Silver)
  • GE Honda – FASTER Web Page (Bronze)
  • Winsupply – Libby AR App (Bronze)
  • Kaiser Permanente – Kaiser Permanente Games (Bronze)

Out-of-Home & Ambient Media 

  • Audi of America, Inc. – 2017 AFI Event Installation (Gold)
  • Palo Alto Networks – We Believe Wall (Gold)
  • Annette Miller Architects – Miami U-Shriver Welcome Center (Silver)
  • Dayton Freight Lines, Inc. – Learning Center Environment Design (Silver)
  • ITW Food Equipment Group – 2017 Game Night Mixer & Stickers (Silver)
  • Palo Alto Networks – Marble Run (Silver)
  • Annette Miller Architects – Miami U-Shriver Center Wayfinding (Bronze)
  • Palo Alto Networks – PRYSM Wall (Bronze)

Print Advertising 

  • GE Aviation – You Can’t Manufacture Trust Ad (Gold)

Public Service

  • Five Rivers MetroParks Foundation – Champions Campaign (Gold)

Sales & Marketing 

  • Bonbright Distributors – Bonbright Crowler Design (Silver)
  • Old Scratch Pizza – T-Shirts (Silver)
  • First Four Events Foundation, Inc. – 2017 First Four T-Shirts (Bronze)
  • GE Honda – FASTER Brochure (Bronze)

You can view a full list of this year’s awards here.

 

 

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Advertising

Retail’s Not Dead: It’s Evolving

Despite catchy headlines that talk about the Retail Apocalypse, the idea of retail—”selling things directly to customers for their own use”—is not going anywhere.

But it is evolving.

Yes, the type of goods is changing. And yes, the way that these products are delivered is shifting. But more importantly, the way we experience goods before we buy them is changing.

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Advertising

What Makes a Good Ad?

You can’t capture your audience through shouting.

Yet, in many markets, that’s exactly what companies are doing. Faced with low barriers to entry, firms are fending off competitors through cluttered ads and bigger media. They make the fonts larger, colors louder, and fill entire pages boasting about their new product. But a good ad isn’t about font size and product features. Capturing attention demands an intelligent approach.

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Branding

Common Branding Mistakes and How They Miss the Mark

When it comes to refreshing or creating a brand there are a few common pitfalls agencies and businesses fall prey to.

These mistakes are often innocent—no one is intentionally ignoring key aspects of branding. But they are costly and create confusion around your unique value to the market. Here are four branding misconceptions we see all too often and how they miss the mark.

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