Case Study

Royal Enfield Twins Global Launch

Real Art partnered with Royal Enfield for the global launch of their 650 Twin motorcycles, the Continental GT and the Interceptor. Over 250 journalists from all over the world were invited to Santa Cruz, CA to participate in two days of organized rides on the Pacific Coast Highway and through the Red Wood Basin State Park, plus they could attend numerous informational and technical sessions.

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Case Study

Reds Hall of Fame

Celebrating 150 years
In honor of the franchise’s 150th anniversary, the Cincinnati Reds remodeled their Hall of Fame museum. As the only team in the MLB to have a museum attached to the stadium, we took this opportunity to bring history to life through interactive digital experiences. We created memorable digital exhibits that engage the senses and intrigue crowds of any age.

The physical collection of every Reds baseball card in history (over 7,000 baseball cards) makes up it’s own corner of the museum. The Digital Baseball Card Archive is installed beside the collection, allowing Reds fans to quickly browse, sort, and filter the entire collection, or search for a specific card.

Baseball Card Digital Archive
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Awards

2019 Hermes Awards

The Real Art team took home 6 heads (gold) this past weekend at the annual Hermes Awards hosted by the American Advertising Federation–Dayton. We also took home 11 silver, 11 bronze, 1 Judge’s Choice Award, and Best in Show.

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Announcements

A Look Inside the Boy Band Titles

We asked art director Andy Nick to sit and write about his experience working on the boy band project. Below is his behind-the-scenes story.

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It’s 1998. Even for this year’s homecoming king, (who also happens to be the star of the football AND basketball teams), he’s the runner up. Because, in every school across the US, the coolest guy in town is a distant second.

Technically, he’s a distant fifth. Because every teenage girl in America has her top four locked down; the four Heartthrob Boyz.

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