We built a talking, singing, dancing, confetti-blasting, smoke-spewing, light-up, prize-giving, solar powered vehicle with a rockin’ personality. The smartest RV the world’s ever seen.
a SMART spectacle
MARV = MOBILE AUTOMATED RESEARCH VEHICLE
Also short for Marvel. And Marvelous. Marv is a captivating performer, but behind the spectacle, he’s an engineering sensation. With high-tech sensors and recognition software, he comes to life all on his own. Walk past Marv and he calls out. Talk to Marv and he talks back. Dance and he dances with you. Touch his sweet spots and he chucks out prizes. But that’s not all. While Marv is entertaining, he’s getting even smarter by collecting data from your responses. Pretty frickin’ brilliant.
what isMARV’S MISSION?
Welcome To College: from Cause to Marv(el)
We worked with Welcome to College to build a tool that would revolutionize the college visit experience by giving students and parents a way to track campus tours. Marv’s mission is to tell the world about Welcome to College. He delights on the outside while collecting data for their websites. He also conveniently shuttles the Welcome to College team from city to city so they can meet with school administrators, build partnerships, and attend college fairs.
taking it to the STREETS
Marv is a bit like a brand ambassador, only more extreme. He didn’t simply launch a new business—he rocket launched it. Marv's mission: to go on a wild road trip across the country, causing a ruckus at every stop and leaving enduring impressions. The results are manifested in unprecedented numbers of new friends, registrations, partnerships, and media mentions.
PERSONALITY of an RV
SMART PLUS SARCASTIC = SMARTCASTIC
Marv’s got personality with serious sass. Cultured, funny, sarcastic, and incredibly inquisitive, he asks about everything from college life to financial aid, to dorm food.
He shows his personality the most from his back window, which doubles as a video screen. From here, Marv tells jokes, plays games, and shares his favorite videos.
drawing A CROWD
PART VEHICLE, PART SPECTACLE, FILLED TO THE RIMS WITH CHARISMA
With a little elbow grease and engineering, we gave Marv capabilities that other RV’s only dream about.
A true research vehicle that records interviews firsthand to study later.
Thrilling effects help create a fun and exciting atmosphere.
Marv’s air suspension make it appear like he’s dropping it like it’s hot.
Hundreds of LEDs under his body react when ever he does.
Solar power helps keep Marv running cool and quiet throughout the day.
Marv uses his senses to help tell when people come and go.
Whether answering questions or playing games, it’s always fun to push his buttons.
And Then Some...
Confetti cannons, remote controls, a wi-fi hotspot, and the list goes on.
big time BUZZ
HUNDREDS OF FACEBOOK FRIENDS, HONKS ON THE ROAD, AND ONLINE HITS
Marv has driven massive increases in user registrations, partnerships, and even requests for campus visits.
Online user registrations have continually increased since Marv’s tour began.
Marv received over 600 friend requests in 20 minutes on one of his first campus visits.
W2C has been selected to participate in numerous conferences and conventions.
Marv has been on roads in 13 different states and 9 major cities.