Case Study

Dayton Freight Headquarters Environmental Design

Real Art teamed up with Dayton Freight to redesign the interior of their corporate headquarters, located just north of the Gem City. Founded in 1981, Dayton Freight is an LTL regional carrier whose fleet includes over 4,500 employees, 3,803 semi trailers, and 56 service centers all over the Midwest.

We focused our attention on their two most utilized spaces: the front lobby with adjoining executive conference room (ECR), and the learning center. The lobby and ECR serve as the hub for client and vendor interaction. Meanwhile, the learning center houses continuing education, on-boarding, and large company gatherings. Our challenge was to design unique spaces according to their function and audience—all unified under the Dayton Freight brand.

Awards

2019 Hermes Awards

The Real Art team took home 6 heads (gold) this past weekend at the annual Hermes Awards hosted by the American Advertising Federation–Dayton. We also took home 11 silver, 11 bronze, 1 Judge’s Choice Award, and Best in Show.

Company Color

’Tis the Season to Build Wonder

Twinkling lights, busy sketch books, frosty days, and late nights, it’s finally our favorite time of year, gift giving season! From our own Real Art holiday party to brainstorming something unique to make our friends and clients, the true Real Art spirit comes to life. Our makers love to build wonder and share it with all our favorite people.

Through the years we have delivered everything from hand-designed cards created individually for our clients, to the biggest claw machine ever brimming with Santa’s leftovers.

We handmade puppets for visitors to our New Year New You website, where clients turned themselves into puppets and we sewed and shipped them from our shop. Our elves have also created and built Grobots—recycled lifeforms on a mission—that were auctioned off to raise money for a few of our charitable interests.

*Crystal Dennis in puppet form*. New Year, New You – 2007

Here are a few more of our favorite holiday blasts from the past.

It’s pretty impossible to top claws, puppets, and robots, but this year our makers really want to knock our clients’ socks off, argyle socks that is. A lucky crew will receive a shiny envelope in their mailbox filled with custom packaged argyle foot apparel. We hope our clients love their new socks, but we can’t wait to knock them off in 2019.

So, cheers to the makers creating magic the whole year. And from our team to yours, we hope you have a wonderful holiday season and a happy new year.

Company Color

Having Some Damn Fun

We’re back in the swing of things with our series of Real Art window displays inspired by the 12 Absolutes. First was Dreamer, followed by Curious, Fearless, and Futurist. Which now brings us to the fifth, and probably most joyous Absolute: Play.

As the manifesto goes, “Having fun is core to who we are and what we’re about. The player isn’t afraid to be outrageous.” Bearing this in mind, we set out to make the Play window as fun and over-the-top as possible, while incorporating our trademark affinity for found objects.

Art

The Modern Muses

Women are powerful. Throughout history they have fought hard to overcome challenging battles. With determination, persistence, and don’t forget beauty, they are works of art who have a lot to bring to the table.

Real Art welcomes Lexi White and Julia Kolb, the new chić and innovative externs, as the newest additions to our team. These artistic gals are working out of Real Art’s Dayton headquarters. They are currently participating in the externship program at the School of Advertising Art, soon to be known as The Modern College of Design, so they found it fitting to name this project the Modern Muses. These soon to be grads are honored to be a part of our creative environment and are looking forward to growing while they are here; it’s time to get experimental and resourceful.

Real Art