Devotion to the Notion We at Real Art have 12 Absolutes that represent who we are and what we strive to do. They symbolize the ideals that bring us together as well as the extraordinary actions that set us apart.
Each quarter we aim to display one of these absolutes in our front window. This quarter, we focus on the “Tribe” absolute. It represents the endless support and encouragement we get from each other. It makes the impossible things we create possible.
As we worked on our next reveal, we wanted everyone to be a part of it. We requested responses to the question, “What does the word ‘Tribe’ mean to you?”
Real Art teamed up with Dayton Freight to redesign the interior of their corporate headquarters, located just north of the Gem City. Founded in 1981, Dayton Freight is an LTL regional carrier whose fleet includes over 4,500 employees, 3,803 semi trailers, and 56 service centers all over the Midwest.
We focused our attention on their two most utilized spaces: the front lobby with adjoining executive conference room (ECR), and the learning center. The lobby and ECR serve as the hub for client and vendor interaction. Meanwhile, the learning center houses continuing education, on-boarding, and large company gatherings. Our challenge was to design unique spaces according to their function and audience—all unified under the Dayton Freight brand.
The Real Art team took home 6 heads (gold) this past weekend at the annual Hermes Awards hosted by the American Advertising Federation–Dayton. We also took home 11 silver, 11 bronze, 1 Judge’s Choice Award, and Best in Show.
Twinkling lights, busy sketch books, frosty days, and late nights, it’s finally our favorite time of year, gift giving season! From our own Real Art holiday party to brainstorming something unique to make our friends and clients, the true Real Art spirit comes to life. Our makers love to build wonder and share it with all our favorite people.
Through the years we have delivered everything from hand-designed cards created individually for our clients, to the biggest claw machine ever brimming with Santa’s leftovers.
We handmade puppets for visitors to our New Year New You website, where clients turned themselves into puppets and we sewed and shipped them from our shop. Our elves have also created and built Grobots—recycled lifeforms on a mission—that were auctioned off to raise money for a few of our charitable interests.
Here are a few more of our favorite holiday blasts from the past.
It’s pretty impossible to top claws, puppets, and robots, but this year our makers really want to knock our clients’ socks off, argyle socks that is. A lucky crew will receive a shiny envelope in their mailbox filled with custom packaged argyle foot apparel. We hope our clients love their new socks, but we can’t wait to knock them off in 2019.
So, cheers to the makers creating magic the whole year. And from our team to yours, we hope you have a wonderful holiday season and a happy new year.
We’re back in the swing of things with our series of Real Art window displays inspired by the 12 Absolutes. First was Dreamer, followed by Curious, Fearless, and Futurist. Which now brings us to the fifth, and probably most joyous Absolute: Play.
As the manifesto goes, “Having fun is core to who we are and what we’re about. The player isn’t afraid to be outrageous.” Bearing this in mind, we set out to make the Play window as fun and over-the-top as possible, while incorporating our trademark affinity for found objects.