Real Art welcomes John Holton as the newest addition to our team. He is a System Administrator working out of Real Art’s Dayton headquarters. John brings a diverse history in IT problem solving and system management to the team.
With a Bachelor’s of Science degree in Information Technology from Rochester Institute of Technology, John has spent years improving organizations. Most recently, John served as Systems Engineer at DataServ and on-site manager for one of their largest customers.
John strives to elevate the operations of organizations through smart infrastructure. He is driven by the knowledge that technology for technology’s sake is pointless if it does not improve the lives and efficiency of people.
Born in Pennsylvania, John grew up in upstate New York before moving to Dayton, where he lives with his wife and two children. John and his wife are both avid swing dancers; they have enjoyed teaching a weekly dance class for over 15 years.
This past weekend, we took home some Hermes hardware from the American Advertising Federation-Dayton. The Real Art team gained a total of 7 Gold, 12 Silver, 13 Bronze, and 2 Judge’s Choice Awards in the following categories.
Judge’s Choice Awards
- Five Rivers MetroParks – Champions Campaign
- Palo Alto Networks – We Believe Wall
Elements of Advertising
- Krush Technologies – ooVoo Logo (Gold)
- Lowe’s Home Improvement – Lowe’s Black Friday Product Photos (Silver)
- One10 Marketing – One10 Logo (Bronze)
Film, Video & Sound
- Bonbright Distributors – Bonbright-Building the Tasting Room (Silver)
- Danis – Portrait of a Building (Silver)
- GE Aviation – T-901 Video (Silver)
- Lowe’s Home Improvement – Lowe’s Black Friday DIY Escape Room (Silver)
- Globe Food Equipment Co. – Globe Foods “More” Movie Trailer (Bronze)
- LexisNexis – “Open” Mailer Video (Bronze)
- Premier Health Partners – Volume to Value (Bronze)
- Premier Health Partners – Virtual Visit (Bronze)
- Winsupply – Libby’s Virtual Showroom (Gold)
- Ali Industries, Inc. – Finish First Website (Silver)
- GE Honda – FASTER Web Page (Bronze)
- Winsupply – Libby AR App (Bronze)
- Kaiser Permanente – Kaiser Permanente Games (Bronze)
Out-of-Home & Ambient Media
- Audi of America, Inc. – 2017 AFI Event Installation (Gold)
- Palo Alto Networks – We Believe Wall (Gold)
- Annette Miller Architects – Miami U-Shriver Welcome Center (Silver)
- Dayton Freight Lines, Inc. – Learning Center Environment Design (Silver)
- ITW Food Equipment Group – 2017 Game Night Mixer & Stickers (Silver)
- Palo Alto Networks – Marble Run (Silver)
- Annette Miller Architects – Miami U-Shriver Center Wayfinding (Bronze)
- Palo Alto Networks – PRYSM Wall (Bronze)
- GE Aviation – You Can’t Manufacture Trust Ad (Gold)
- Five Rivers MetroParks Foundation – Champions Campaign (Gold)
Sales & Marketing
- Bonbright Distributors – Bonbright Crowler Design (Silver)
- Old Scratch Pizza – T-Shirts (Silver)
- First Four Events Foundation, Inc. – 2017 First Four T-Shirts (Bronze)
- GE Honda – FASTER Brochure (Bronze)
You can view a full list of this year’s awards here.
If a photo is worth a thousand words, a video is worth a novel.
The power of intriguing images, impressive effects, and compelling music have made videography explode over the past year. Facebook now allows shorter video ads, LinkedIn recently allowed native videos vs static photography, and Instagram continues to tinker with video algorithms.
Despite catchy headlines that talk about the Retail Apocalypse, the idea of retail—”selling things directly to customers for their own use”—is not going anywhere.
But it is evolving.
Yes, the type of goods is changing. And yes, the way that these products are delivered is shifting. But more importantly, the way we experience goods before we buy them is changing.
You can’t capture your audience through shouting.
Yet, in many markets, that’s exactly what companies are doing. Faced with low barriers to entry, firms are fending off competitors through cluttered ads and bigger media. They make the fonts larger, colors louder, and fill entire pages boasting about their new product. But a good ad isn’t about font size and product features. Capturing attention demands an intelligent approach.