News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Announcements

SAA externs take on Real Art

Real Art welcomes this badass trio of externs as the newest additions to our team. These externs are working out of Real Art’s Dayton headquarters. They are currently second year students at the School of Advertising Art and are excited to graduate in June. Thrilled to be in our creative environment and looking forward to growing as much as possible while they are here, these externs are ready to create something extraordinary.

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Read and Reflect

Considering Augmented Reality? Answer these 3 questions first.

There is a lot of buzz around Augmented Reality (AR) and Virtual Reality (VR) as tools for a marketing arsenal. This article focuses on AR and how to use the technology to increase value. Before we get into that, here is a brief overview on AR and VR and the differences between the two.

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Read and Reflect

Five Improv Techniques for the Creative Process

 

“Yes, and.” It’s a phrase repeated constantly by improv teachers. The “yes, and” philosophy is a simple concept that has governed improv practice for years. A similar practice has installed itself in the Real Art community over the years. In this post, we look five ways improv makes its way into our creative process.

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Read and Reflect

5 Ways to Increase Customer Value Through Emotions

Increase Customer ValueIt’s no secret that connecting with customers on an emotional level increases customer value. The question becomes, how to do this. We look at five ways you can evoke emotions and build deeper connections with your customers.

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Read and Reflect

6 Paths to Better Marketing

better marketing path real art blog frederick

The role of marketers today is constantly shifting into broader and more demanding territories. Maintaining excellence without giving in to reactionary decisions and stale conventions can be challenging. So, I’ve outlined six paths to better marketing that will optimize your efforts so that your energy can be applied where it matters most.

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