Lowe’s <|> Real Art

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About

Real Art is a creative agency that gets our clients noticed through never-before-seen campaigns that instill a sense of wonder.

We specialize in branding, content, and experiential campaigns, and because we do writing, video production, programming, and fabrication in-house, we can ensure our ideas always maintain that initial creative spark.

Founded in 1985, we are proudly independent and Ohio based.

Careers

We’re always looking for makers, thinkers, and hackers to join our team. If you’re a dreamer with special skills in concepting, design, technology, digital, or fabrication, send us a message.

Available Positions

Account Executive

Digital Project Manager

Real Art is a full service creative agency. Blending art and invention, we get people to discover and remember you.

Build StoriesBuild ExperiencesBuild RobotsBuild DemandBuild MomentumBuild AttentionBuild ClawsBuild HypeBuild GamesBuild LoyaltyBuild RecognitionBuild EngagementBuild Wonder

Featured Clients

DIY Escape Room

Breaking Out the Big Tools for Lowe's

Ads for Black Friday tool sales don’t generally trend online. So how do you make one that stands out, gets audiences paying attention, and actually drives sales?

Real Art did it by creating an escape room (actually, an escape building) with individual puzzles that could be solved using Lowe’s tools. Then we teamed DIY influencers up with professional contractors and filmed them working together to literally build solutions to the problem, reality TV style. It was the world’s first escape room you had to construct your way out of.

The result was over 9M views (4M+ on week 1) and Lowe’s most successful YouTube video of all time. Black Friday sales blew the roof off Lowe’s expectations

Lowe’s Home Team

NFL Stars Repair Local Communities

Lowe's tapped Real Art to create a video series featuring quarterback Drew Brees coming out of retirement to recruit fellow NFL stars to join his “Home Team” and help fix up their local communities. Real Art produced, directed, and filmed these videos, which were part of an integrated campaign and announced during the NFL Draft by host Rich Eisen. The series also featured Bears QB Justin Fields and Steelers running back Najee Harris.