News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

News Blog - The Real Art news blog delivers everything you ever wanted to know about our projects and people. Plus up-to-the-minute announcements, accolades and anything fun that’s worth a mention.

Company Color

Having Some Damn Fun

We’re back in the swing of things with our series of Real Art window displays inspired by the 12 Absolutes. First was Dreamer, followed by CuriousFearless, and Futurist. Which now brings us to the fifth, and probably most joyous Absolute: Play.

As the manifesto goes, “Having fun is core to who we are and what we’re about. The player isn’t afraid to be outrageous.” Bearing this in mind, we set out to make the Play window as fun and over-the-top as possible, while incorporating our trademark affinity for found objects.

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Art

The Modern Muses

Women are powerful. Throughout history they have fought hard to overcome challenging battles. With determination, persistence, and don’t forget beauty, they are works of art who have a lot to bring to the table.

Real Art welcomes Lexi White and Julia Kolb, the new chić and innovative externs, as the newest additions to our team. These artistic gals are working out of Real Art’s Dayton headquarters. They are currently participating in the externship program at the School of Advertising Art, soon to be known as The Modern College of Design, so they found it fitting to name this project the Modern Muses. These soon to be grads are honored to be a part of our creative environment and are looking forward to growing while they are here; it’s time to get experimental and resourceful.

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Company Color

Calling All Digerati

Psst… Can you hear me? It’s me… the future. Ready to whisper “what’s next” in your ear…

The fourth window installment of our 12 Absolutes  is the Futurist.

Futurists are the technologically elite. The oracles obsessed with discovering new and better ways to build. These visionaries can change the world. They are highly idealistic with eyes wide open.

We took the eye idea highly conceptual. Four figures stand in line, looking for what’s next. The last figure is enlightened by a beam of future-vision-goodness. The suitcases are packed—ready to step aboard the future train to next-land.

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Announcements

A Look Inside the Boy Band Titles

We asked art director Andy Nick to sit and write about his experience working on the boy band project. Below is his behind-the-scenes story.

***

It’s 1998. Even for this year’s homecoming king, (who also happens to be the star of the football AND basketball teams), he’s the runner up. Because, in every school across the US, the coolest guy in town is a distant second.

Technically, he’s a distant fifth. Because every teenage girl in America has her top four locked down; the four Heartthrob Boyz.

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Announcements

Real Art Welcomes John Holton

Real Art welcomes John Holton as the newest addition to our team. He is a System Administrator working out of Real Art’s Dayton headquarters. John brings a diverse history in IT problem solving and system management to the team.

With a Bachelor’s of Science degree in Information Technology from Rochester Institute of Technology, John has spent years improving organizations. Most recently, John served as Systems Engineer at DataServ and on-site manager for one of their largest customers.

John strives to elevate the operations of organizations through smart infrastructure. He is driven by the knowledge that technology for technology’s sake is pointless if it does not improve the lives and efficiency of people.

Born in Pennsylvania, John grew up in upstate New York before moving to Dayton, where he lives with his wife and two children. John and his wife are both avid swing dancers; they have enjoyed teaching a weekly dance class for over 15 years.

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