Devotion to the Notion We at Real Art have 12 Absolutes that represent who we are and what we strive to do. They symbolize the ideals that bring us together as well as the extraordinary actions that set us apart.
Each quarter we aim to display one of these absolutes in our front window. This quarter, we focus on the “Tribe” absolute. It represents the endless support and encouragement we get from each other. It makes the impossible things we create possible.
As we worked on our next reveal, we wanted everyone to be a part of it. We requested responses to the question, “What does the word ‘Tribe’ mean to you?”
We’re back in the swing of things with our series of Real Art window displays inspired by the 12 Absolutes. First was Dreamer, followed by Curious, Fearless, and Futurist. Which now brings us to the fifth, and probably most joyous Absolute: Play.
As the manifesto goes, “Having fun is core to who we are and what we’re about. The player isn’t afraid to be outrageous.” Bearing this in mind, we set out to make the Play window as fun and over-the-top as possible, while incorporating our trademark affinity for found objects.
Psst… Can you hear me? It’s me… the future. Ready to whisper “what’s next” in your ear…
The fourth window installment of our 12 Absolutes is the Futurist.
Futurists are the technologically elite. The oracles obsessed with discovering new and better ways to build. These visionaries can change the world. They are highly idealistic with eyes wide open.
We took the eye idea highly conceptual. Four figures stand in line, looking for what’s next. The last figure is enlightened by a beam of future-vision-goodness. The suitcases are packed—ready to step aboard the future train to next-land.
“The fearless are driven by impressive amounts of confidence and the certainty that absolutely anything is possible.” – Real Art Manifesto Over the past several months, Real Arters have continued to Dream Big and Be Curious, putting it all on display for the world to see, literally. We recently unveiled our next window installation at our Dayton offices showcasing the third of the 12 Absolutes: Be Fearless.
Real Art’s 12 Absolutes guide our work, ensuring that we build wonder in everything we do. Read this blog post to learn more about our manifesto.
The Fourth Absolute: See the Future Futurists are the technological elite. They are digerati, obsessed with discovering new and better ways to build things. Called upon to help make decisions, solve problems, and identify opportunities, these folks are highly skilled at exposing unprecedented ranges of possibility. Download the e-book to read more about seeing the future.