On Wonder

Put down your smartphone and tap into this engine of awe, curiosity, and inspiration.

Periodically, we like to share insights from the heart of Real Art. Straight from the source, these “wiretaps” feature experts in the Real Art tribe, offering an inside look at the personalities and passions flowing through our home and pervading our work. In this piece, Real Art’s “fearless leader” and Executive Creative Director Chris Wire discusses the need for wonder.

We don’t wonder enough.

Most people in the world don’t wonder enough. For years, before computers and smart devices started providing answers for everything and anything, there was more curiosity. We asked harder questions and exercised our brains more. Two people would be sitting down talking about something and somebody would say, “how does this thing work,” and “I wonder why they did that?” And the next person would wonder, “well, what if it was this other way?” And then the two of you, heads together, would figure it out. If you can get back in the habit of doing this, you’ll be way more creative. Because the next leap is to say “well, if I were doing it, I would do it this way, or that way.” When you wonder you start coming up with new and better ideas.

Wondering makes you smarter.

Being generally more curious about things—wondering—this is what makes us learn. You don’t have to run off to a computer to “Google it” every time you have a question. We have brains, and our deductive abilities can be pretty darn impressive. You can figure out how to get from point A to point B. You can figure out how to engineer something. How to design or build something. Anything in life, in the world, in projects, in whatever it might be. Wondering “how” and then figuring out the answer, this is what makes us smarter.

Computers are bad for wondering.

This is a real problem, in my opinion. Now we all have these tiny little computers in our pockets. And rather than people hashing through how they would go about doing something—and potentially in the process coming up with a better way to do it than was done before—they open up their phone go to Google. It’s too easy. Every answer is at your fingertips, and it becomes a reflex to look it up. Like, “who was in this movie? How did this get done? What is this? What is that?” The answer is instantaneous.  This is cutting down on people’s ability to think and solve problems for themselves. You can always just look up how somebody else did it.

We create wonder.

It’s more than a personal rant about individuals and the world, for people to wonder more. The idea of wonder is important to us, as a company. We always say that we build never-before-seen experiences. Our goal is to create a level of amazement or interest. So when people look at this thing or this experience they go “wow, how did they do that. Why did they do that? I want to know more about that.” This is how impressions are made. It makes you pause to think. When we create these moments of wonder—that special something that stops you—that’s a moment to remember.

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